Tuesday 11 September 2018

For Whom the Economy Grows

“What’s in a name?” asked Shakespeare. But hey, I’m an economist, so let me ask a somewhat different question: What’s in a number?
Quite a lot, suggest Senators Chuck Schumer and Martin Heinrich. This week they introduced a bill that would direct the Bureau of Economic Analysis, which produces estimates of gross domestic product, to produce estimates telling us who benefits from growth — for example, how much is going to the middle class.
This is a really good idea.
Now, I’m not one of those people who think G.D.P. is a terribly flawed or useless statistic. It’s a number we need for many purposes. But on its own it isn’t an adequate measure of economic success.
There are a number of reasons this is true, but one key issue is that it tells you only what’s happening to average income, which isn’t always relevant to how most people live. If Jeff Bezos walks into a bar, the average wealth of the bar’s patrons suddenly shoots up to several billion dollars — but none of the non-Bezos drinkers have gotten any richer.
There was a time when asking who benefits from economic growth didn’t seem urgent, because income was rising steadily for just about everyone. Since the 1970s, however, the link between overall growth and individual incomes seems to have been broken for many Americans. On one side, wages have stagnated for many; adjusted for inflation, the median male worker earns less now than he did in 1979. On the other side, some have seen their incomes grow much faster than the income of the nation as a whole. Thus C.E.O.s at the largest companies now make 270 times as much as the average worker, up from 27 times as much in 1980.
A similar disconnect between overall growth and individual experience seems to lie behind the public’s lack of enthusiasm for the current state of the economy and its disdain for the 2017 tax cut. G.D.P. numbers have been good in recent quarters, but much of the growth has gone to soaring corporate profits, while median real wages have gone nowhere.

But how do facts like these fit into the overall story of economic growth? To answer this question, we need “distributional national accounts” that track how growth is allocated among different segments of the population.

Producing such accounts is hard but not impossible. In fact, the economists Thomas Piketty, Emmanuel Saez and Gabriel Zucman have already produced estimated accounts with considerable detail over the past half century. The main message is one of growth going disproportionately to the top and not shared with the bottom half of the population, but there are also some surprises in the other direction. For example, the middle class, while still lagging, has done better than some common measures indicated thanks to fringe benefits.

But there’s a big difference between estimates produced by independent economists and regular reports from the U.S. government, both because the government has the resources to do the job more easily, and because people (and politicians) will pay more attention. That’s why the Washington Center for Equitable Growth, a progressive think tank, has been campaigning for something like the Schumer-Heinrich bill.

So why not do this?

Some might argue that creating distributional accounts is tricky, that it requires making some educated guesses about how to pool different sources of information. But that’s true of the process used to create existing national accounts, including estimates of G.D.P., too! Economic numbers don’t have to be perfect or above all criticism to be extremely useful.

In a reasonable world, then, something like the Schumer-Heinrich bill would become law in the near future. In the real world, of course, the proposal will go nowhere for the time being — because Republicans don’t want anyone to know what distributional national accounts might reveal.

By now everyone knows that conservatives routinely yell “socialist!” whenever anyone proposes doing something to help less fortunate members of our society — which is a key reason so many Americans now think favorably of socialism: If guaranteed health care is socialism, bring it on. But the right doesn’t just cry foul at any attempt to limit inequality; it does the same thing whenever anyone tries to talk about economic class, or measure how different classes are faring.

My favorite example here is still former senator Rick Santorum, who denounced the term “middle class” as “Marxism talk.” But that was just an especially ludicrous version of a general attempt on the right to suppress talk about and research into where the economy’s money goes. The G.O.P.’s basic position is that what you don’t know can’t hurt it.

And to be fair, progressives like the idea of distributional accounts in part because they believe that more knowledge in this area would help their own cause. But here’s the thing: Knowledge is objectively better than ignorance. And in modern America, knowing who actually benefits from economic growth is really, truly important. So let’s make finding that out, and disseminating the results, part of the government’s job.

Thinktank calls for major overhaul of Britain's economy

IPPR commission suggests changes on a par with Labour’s post-war reforms

A radical overhaul of Britain’s economy as far-reaching as Labour’s post-war reforms and the Thatcherite revolution in the 1980s is needed to address the UK’s chronic failure to raise the standard of living of millions of workers since the 2008 financial crash, according to a major report.
In a damning verdict on the state of the UK economy, the IPPR commission on economic justice, which includes the Archbishop of Canterbury Justin Welby, senior business leaders and economists, found that the UK is being held back by a business culture dominated by decades of short-term profit taking, weak levels of investment and low wages. Among the report’s 73 recommendations are: a £1 rise in the minimum wage; the replacement of inheritance tax with a £9bn-a-year “lifetime gifts” tax; and greater economic devolution across the UK.
It argues that the shareholder-driven model of capitalism is outmoded and partly to blame for Britain slipping down international league tables for investment and productivity, which measures the output per hour of each worker and is seen as the cornerstone of economic progress because it drives up wages.
Without the investment needed to cope with developments such as automation and the adoption of digital services, the commission warns, the UK is likely to face another decade of stagnant wages, rising household debts and deteriorating infrastructure. Although Britain is experiencing record levels of employment, low wage growth and persistent inequality have been widely cited as reasons for the Brexit vote.
The commission’s report has been launched by the IPPR thinktank days before the 10-year anniversary of the Lehman Brothers crash. The firm’s on 15 September 2008 triggered the financial crisis and the commission claims its consequences have yet to be fully addressed. It accuses successive UK governments of only making tentative steps to address these shortcomings, which the report says is holding the UK back from a place in the top rank of developed nations.
Proposals from the IPPR formed much of Labour’s agenda under Tony Blair and Gordon Brown when it took office in 1997. However, since then the left-leaning thinktank has become more detached from Labour’s leadership. It set up the commission two years ago after the Brexit vote, with its members drawn from across the political spectrum, including the head of the trade union umbrella body the TUC and one of Britain’s best known fund managers, Dame Helena Morrissey.
The proposed reforms include:
  • An immediate increase in the minimum wage to the real Living Wage of £10.20 in London and £8.75 outside the the capital.
  • A requirement that workers on zero-hours contracts be paid 20% above the higher real Living Wage rate.
  • An industrial strategy to boost the UK’s exports, backed by a new national investment bank that would raise £15bn a year to push public investment to the G7 average of 3.5% of GDP.
  • Major changes to how UK companies are governed, such as: enshrining a broader purpose in directors’ duties; the inclusion of workers on company boards; a rise in the headline rate of corporation tax and a minimum rate of corporation tax to tackle tax avoidance by multinationals.
  • Taxing work and wealth on the same basis, with a single income tax for all types of income (meaning the abolition of capital gains tax and dividend tax), and the replacement of inheritance tax with a lifetime gift tax, levied on recipients rather than estates, which would raise £9bn a year.
  • A new “economic constitution” for the UK, devolving more economic powers to the nations and regions.
Speaking ahead of the report’s launch on Wednesday, Welby said: “For decades the UK economy has not worked as it should, with millions of people and many parts of the country receiving less than their fair share. The widening gulf between rich and poor, and fears about the future among young people and their parents, have damaged our nation’s sense of itself.
“Our report shows that it doesn’t have to be like this. By putting fairness at the heart of the economy, we can make it perform better, improving the lives of millions of people. Achieving prosperity and justice together is not only a moral imperative – it is an economic one.”
The commission argues that reducing inequality and including workers on boards – an idea that Theresa May ditched last year – will improve the status, engagement and wellbeing of employees and with that improve productivity.
It says: “If Britain is to rise to its productivity challenge, then a stronger relationship must be forged between management, workers and shareholders. It is now widely recognised that employee engagement in decision-making is a key contributor to improved productivity and innovation in modern companies.”
Before he joined the commission Welby, a former oil executive, was known to have strong views on welfare and poverty, but it was a surprise when he signed up to consider the broader question of economic justice. Last year following the commission’s interim report he said Britain’s economic model was broken and that the country stood at a watershed moment “where we need to make fundamental choices about the sort of economy we need”.
Other commissioners included the general secretary of the Trades Union Congress, Frances O’Grady; Legal & General fund manager Helena Morrissey; the head of the City of London Corporation, Catherine McGuinness; Dominic Barton, McKinsey’s Global managing partner; and Mustafa Suleyman, co-founder of artificial intelligence firm DeepMind.
O’Grady said: “It’s time for a once-in-a-generation rethink of our approach to the economy. Working people have had enough of stagnating living standards and massive inequality. And no one’s buying the idea that there’s no alternative. A better deal for a working people is possible, and will allow us to build a stronger, fairer economy.”

Unlocking the value of data key to UK economic growth

The Scottish government has identified data-driven innovation as a key area for potential economic growth, and they plan to invest accordingly. Rachel Aldighieri, MD of the DMA, highlights the need for cross-sector collaboration to discover the true worth of data.
Earlier this month, Theresa May signed the Edinburgh and South East Scotland City Region Deal with Nicola Sturgeon. Along with other cultural and economic developments, the deal seeks to invest in the fintech, tech and AI sectors, and will ring-fence money to develop data storage and analysis centres in the Scottish capital.
Key commitments include £300m for world-leading data innovation centres; a £25m regional skills programme to support improved career opportunities for disadvantaged groups; and £65m of new funding for housing to unlock strategic development sites.
Over recent years, the Scottish Government has regularly issued support for the tech, data and marketing industries, identifying the central belt as a key area for growth. The value of the digital economy in Scotland was estimated to be £4.45 billion in 2014. Data-driven innovation alone has the potential to deliver £20 billion of productivity benefits for the economy over the next five years.
The prize is an innovative, growing economy.
Advertising and marketing are at the heart of the UK economy and play a vital role in driving economic growth. Annual UK exports of advertising services are worth £4.1 bn and every £1 spent on advertising returns £6 to the economy, resulting in £120bn to UK GDP.
The Scottish government’s recent investment should provide a platform for the rest of the UK to build on – a pilot project that will highlight the potential of the data and marketing industries to continue to drive the post-Brexit British economy.
Marketers need training in data-related skills
The publicity of the Edinburgh and South East Scotland City Region Deal should help to put the data and marketing industries on the radar of those making career choices in the future.
However, the industry needs to develop stronger ties with academic institutions to increase awareness about the skills required for a role within the data-driven industries and provide insights into the career prospects that these positions can offer. DMA Talent runs a series of Creative Data Academies around the UK to provide practical learning opportunities for young talent interested in a career in the data and marketing industry. Working with Scottish universities, we’ll be developing this programme with a long term aim of reaching schools and colleges throughout the UK.
As both the Scottish and UK governments have realised, businesses will need to upskill in areas concerned with data and its value to business. The recent ‘Professional skills census 2018’ from the Institute of Direct and Digital Marketing (IDM) highlights ‘data-related skills’ as a key area with skills gaps that need to be addressed. In a post-GDPR era, marketers are held more accountable for their actions, but they must receive relevant training and guidance to better understand their evolving roles - where processing consumer data and interpreting it are now key areas of their job description.
Developing an ethical framework for processing data The DMA’s ‘Data privacy: What the consumer really thinks’ report highlights that 88% of consumers believe transparency is key to increasing trust in how their data is collected and used. The research also revealed an important change in attitudes is underway, with more than half (51%) of the respondents viewing data as essential to the smooth running of the modern economy, up sharply from 38% in 2012.
Ultimately, consumers want more control over their personal information but the industry can do more to increase consumer trust, define best practice, and safeguard data usage. The DMA Code provides a series of core guiding principles to our membership for processing consumer data and it encourages best practice within the marketing and data industries.
We are working with our members to give businesses a better understanding of the values of data and shape the responsible route forward. However, an ethical framework for processing data that extends beyond our industry will be key if the UK economy is to thrive on the opportunities presented by technological advances.
The government’s development of the Centre for Data Ethics and Innovation will go some way to dealing with the ethical issues raised by rapidly-developing technologies such as artificial intelligence (AI).
The Centre for Data Ethics and Innovation will encourage discussion and research into how data and AI are used in terms of governance and regulation, but more investment will be required for the rest of the UK to follow Scotland’s lead in seeking data-driven innovation.
It is only by putting the customer first and embedding an ethical approach to business culture that consumers and organisations alike will be able to take full advantage of the data revolution. If we don’t get the balance right between data privacy and data-driven innovation, personal data may be misused by some businesses as technology advances. Technology often shapes an organisation’s customer engagement strategy, but our research has shown that trust will influence how receptive and likely consumers are to use it. A practical, universal framework is needed but this will require investment and cross-industry collaboration.
The department of Digital, Culture, Media, and Sport (DCMS) works closely with the DMA on championing innovation and evolution in the data and marketing industries, and the DMA welcomes future discussions around how we can develop and implement such a framework.
To propel the discussion forward, the DMA and DMA Scotland will launch a new initiative entitled Value of data.
This work will seek partnerships with government, businesses and educational institutions to develop a consumer-focused mindset within the data and marketing industries.
Led by Chair Firas Khnaisser (Standard Life) and Vice Chair Derek Lennox (Sainsbury's Bank), Value of data will help businesses to responsibly deliver value to their customers.
The campaign will provide an engaging, navigable roadmap through a challenging ethical and legal landscape to allow innovative and data-led approaches to customer engagement to thrive. And we’ll do it all with a future-focus: nurturing local and young talent.
Ultimately, the Value of data will develop a true appreciation of the worth of data so businesses can build stronger, more profitable relationships with consumers – responsibly, sustainably and ethically.
The DMA are ready to work alongside our membership, the wider marketing industry, and UK Government to make this a reality in the not too distant future.
Rachel Aldighieri is the managing director of the DMA and group marketing director of the DMA Group

https://www.thedrum.com/opinion/2018/09/05/unlocking-the-value-data-key-uk-economic-growth